First things first...
"If you don't know where you're going, then sure as anything you won't get there." by Vadim Kotelnikov , Founder, 1000ventures.com Setting Goals The major outcome of strategic road-mapping and strategic planning , after gathering all necessary information, is the setting of goals for the organization based on its vision and mission statement. A goal is a long-range aim for a specific period. It must be specific and realistic. Long-range goals set through strategic planning are translated into activities that will ensure reaching the goal through operational planning . Setting Objectives Setting objectives involves a continuous process of research and decision-making. Knowledge of yourself and your unit is a vital starting point in setting objectives. Strategic planning takes place at the highest levels. The first step in operational planning is defining objectives - the result expected by the end of the cycle. The objectives must be: